American College Health Association Blog
Stay up to date with ACHA!
  • ACHA Blog
  • Disclaimer and Policies
  • Contact Us

Consider Adding This Tool to Your Health Education Toolbox 

3/11/2014

8 Comments

 
By: Carrie Hardesty, Health Educator, The University of Arizona Campus Health Service
Picture
Improve the health of all students, staff, and faculty on college campus nationwide – an expansive goal that is the mission of Healthy Campus 2020. The 10-year national initiative to accomplish that goal reflects the major public health concerns that impact college students in the U.S.

In order to achieve any objective, your target audience needs to have an understanding of the health concern (knowledge) and want to change their behavior to get the desired effect (attitude).

When our target audience is college students, we can use many tools in our health communication toolbox to aid us in reaching an objective. No single tool can accomplish an objective, and we need a multifaceted approach to achieve behavior change. Some of the tools you already use to spread health messages might include social norming messages, collaboration with other departments, fliers, posters, workshops, events, campaigns, awareness weeks, movies, and/or outside speakers. 

Consider adding this tool to your toolbox: video. You can create your own videos at your health center, use videos created by other health organizations, or do both!

Picture
Why use video? 
College students want quick and easy access to information. The faster the information can be found and the easier it is to understand, the better. Pictures, charts, graphs, infographics, and videos can portray information in a quick, easy-to-comprehend format.

As we all know, and the data supports, college students are massive users of the internet. They make up a very large portion of social media users and, in particular, use video-sharing sites such as YouTube. According to the Pew Research Center Report on Video-Sharing, 92 percent of 18-29 year olds have used video sharing sites, and 47 percent have used those sites “yesterday.” With many of our students spending their time online using video sites, we have an opportunity to reach them with our health messages through video.   

How can college health centers nationwide use video to their advantage? Repackage traditional ways of presenting health information to students, add some out-of-the-box thinking, follow best practices, and create a video. Although creating a video takes knowledge, time, effort, and resources, a video’s ability to reach a large number of students is just one “share” away.  

Picture
Videos can be an additional tool to help achieve Healthy Campus 2020 student objectives. For example, one student objective is to reduce the proportion of students who report that their academic performance was adversely affected by cold/flu/sore throat in the past 12 months. Many college health centers and other health agencies used video to promote flu shots during flu season. Here are a few examples: 

  • Flu – Coming To A Campus Near You by The University of New Hampshire Health Services
  • UCF Singing Flu Shot Campaign and Debunking Myths About The Flu Shot by The University of Central Florida Health Services
  • Wilbur and Wilma Get Their Flu Shots at Campus Health by The University of Arizona Campus Health Service
  • CDC Flu Prevention Videos 
  • WebMD Flu & Cold Prevention Video 

Video gives us the ability to repackage and reframe health messages into a format which better resonates with college students. Add this powerful tool to your health communication toolbox – and stay tuned for a future blog post with details of how various campuses have implemented videos.

8 Comments
http://papersmart.net/dissertation-writers.html link
4/23/2014 08:51:08 pm

You see, humanity as well as a group of researchers may think of drawing general conclusions from the relevant data in order to hire dissertation writer on a precise topic. In case you are looking for a fair assistance for you, come and get it for a suitable fee affordable for you.

Reply
christina link
5/3/2014 02:18:42 am


I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thx again

Reply
magnetic messaging link
6/3/2014 06:05:00 am

What's up to every one, ass I am truly keen of reading this website's post to be updated regularly.

Reply
how to get bigger breasts link
11/9/2014 06:15:17 pm

In order to achieve any objective, your target audience needs to have an understanding of the health concern (knowledge) and want to change their behavior to get the desired effect (attitude).

Reply
Coursework link
4/26/2015 09:34:38 pm

I really admire this post. I have been searching all over for this! Thank heavens I discovered it on Bing. You have filled my heart with joy! Thx once more

Reply
genital herpes info link
5/23/2015 02:01:21 pm

I've been exploring for a bit for any high quality articles or blog posts in this sort of house .

Reply
modvigil review link
12/17/2015 04:04:21 am

Some of the tools you already use to spread health messages might include social norming messages, collaboration with other departments, fliers, posters, workshops, events, campaigns, awareness weeks, movies, and/or outside speakers.

Reply
Custom essay writing service link
3/17/2016 09:28:55 pm

Hope your mission Healthy Campus 2020 is going to be a huge success..It can make drastic changes in the current situations of the campus. I have committed to write an article for custom essay writing service. I would like to mention about your new mission in my article.

Reply



Leave a Reply.

    Author

    This blog is managed by the American College Health Association.

    Categories

    All
    ACHA-NCHA
    Annual Meeting 2013
    Annual Meeting 2014
    Annual Meeting 2015
    Campus Programs
    Foundation Updates
    General Information
    Healthy Campus 2020
    Hot Topics
    Professional Development

    Archives

    August 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013


    RSS Feed


Powered by Create your own unique website with customizable templates.